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About Healthcare Finance News

NEWS IS OUR FRANCHISE.

To healthcare financial managers, time is money. Long feature articles might be fine for a weekend read, but the all-news format of Healthcare Finance News gives readers useful information more efficiently.

And while our flourishing online news products have expanded the consumption of content online, Healthcare Finance News in print still remains the best brand-building vehicle available. As an integral part of the marketing mix, print advertising and custom publishing programs are also used to direct Web traffic and share knowledge.

Five reasons to include your print advertising in Healthcare Finance News:

1. Our BPA-Audited circulation includes over 32,000 healthcare financial managers and other top executives
2. 59% of our readers are not members of the HFMA, giving you the benefit of reaching both members and non-members*
3. 98.7% hold C-level, senior management or financial management titles**
4. 87% of our readers recommend, specify, approve or budget for products and services for their organization*
5. 63.1% feel Healthcare Finance News is the best source for industry news***

Sources:
*Healthcare Finance News Readex Reader Profile Study, July 2008
**BPA Worldwide Circulation Statement, June 2008
***Healthcare Finance News Reader Report Card Study, July 2008

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