Integrated Programs

Healthcare Finance News Integrated Programs

The world of media has changed. So have its consumers.

Twenty years ago, industry execs had only a few ways to get the latest information they needed to do their jobs. Pick up a recent issue of a trade journal, attend an industry event. With the advent of online news sources, interactive forums and user-contributed content, that's all changed. Understandably, these executives now want concise news briefs, both in print and online. They want to interact face-to-face and also virtually. They want access to information when they want it, the way they want it, and they want it through multiple media.

Integrated Programs

Creating an impact on the industry's most influential healthcare financial management executives requires an integrated media approach.

The change in the way content is consumed has created countless on and offline distractions. As a company looking to influence the technology buying decisions of healthcare executives, an integrated media program is the best way to reinforce your brand and build your business. In fact, integrated media plans have been proven to lead to a better ROI.

No matter what your goal, an integrated media campaign enables you to reach these busy executives as they consume our content, whether in print, online or otherwise.

Fast Facts

  • Creating an impact on the industry's most influential healthcare financial management executives requires an integrated media approach.
  • 91% of B2B decision-makers agree: "It's easy for me to recognize or remember a company's brand or products/services when I see messages about it in multiple media such as magazines, online or at events"
    — US Forrester Research, 2007
  • Integrated Media Program=Increased ROI