About Online Programs

HeathcareFinanceNews.comThe Internet has changed the delivery of news forever, and it’s also changed a marketer’s ability to measure return on marketing dollars. Online, Healthcare Finance News offers daily news coverage, video and slideshows, along with expert and peer blog posts, white papers, webinars, research, career postings and events. Healthcare Finance News also provides a platform for lead generation, marketing and content services. In addition, the franchise includes five opt-in e-newsletters and multiple community sites.

Five reasons to participate in Healthcare Finance News online programs:*

  1. 91% of our online audience find information on products/services in online news sources useful when making purchase decisions
  2. 86% of our online audience find webinars and white papers useful when making purchase decisions
  3. 84% of our online audience personally recommend, specify, purchase or approve budgeting for products or services for their organization
  4. 54% of our audience are not members of the HFMA, giving you the benefit of reaching both members and influential non-members
  5. 47% of our online audience have recommended, purchased or sought more information about a product or service they saw advertised in Healthcare Finance News

*Source: Healthcare Finance News Reader Report Card, June 2011

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