Online Specifications

Flash Instructions

The following modification must be made to the native FLA file before it is saved as a SWF file.

In order for us to track clickthroughs, the flash file has to be created in such a way that we can pass a dynamically generated redirect into it each time we serve the ad. This is what we use the "clickTAG" variable for. But unless the flash is coded to use the clickTAG variable, it's not going to work. The way this variable is coded into the Flash is as follows:

getURL(clickTAG, "_top")

That's the actual click instruction that needs to end up inside the flash file. Normally, the "clickTAG" is an actual url, but in this case we want it to be a variable that we can generate each time we serve the ad. Also, it's important that the word clickTAG is not in double quotes in the getURL instruction. A typical url would be inside the double quotes, but as this is a variable, it can not be.

If the creative has multiple click destinations a single clickTAG might not be enough. In this case, it's best to use a combination of the clickTAG variable and the destination url. This way, our ad server will track clicks using the clickTAG url, but still be able to pass the browser to the correct destination, even if it's not always the same one. To accomplish this, we only need to modify the getURL instruction slightly to incorporate both the clickTAG and the destination url. It would look something like this:

getURL(clickTAG + "http://www.place_your_url_here.com <https://webmail.burstmedia.com/exchweb/bin/redir.asp?
URL=http://www.place_your_url_here.com> ", "_top")

The url inside the quotes would be the actual destination, but it could be different in each getURL call. This will allow all clicks to be tracked without depending on or effecting the final destination.