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Web Seminars

Generate hundreds of sales leads while offering valuable industry knowledge to an attentive audience of Healthcare Finance News print and online readers.

Our turnkey lead generation program ensures that all the critical stages of your event are addressed in a single offering, including full project management, a comprehensive promotion and media plan, campaign creation and deployment, event management and instruction, event reporting and lead scoring, and event archiving.

Campaign Strategy & Planning

Topic review
Message positioning and recommendations
Goals and metrics setup

Creative & Audience Development

Content microsite
Registration capture page
Branded email campaign development
Three dedicated emails to selected segments of the Healthcare Finance News list
Sales acceleration emails to registrants engaging them before the event
Content-rich reminder emails
Post-event emails with archive link and follow up

Media Promotion

Creation and placement of ads in Healthcare Finance NewsWeek
Creation and placement of ads online at HealthcareFinanceNews.com

Event Management

Project management
Speaker training
Day of event facilitation/moderation
Technical training and assistance
Live polling and post-event survey development and execution

Analytics & Reporting

Demographic data collection for registrants
Data collection of three additional proprietary questions
Lead scoring and analysis
Immediate post-event reporting

Fast Facts

76% of our readers have attended at least one Web seminar in the past six months
We generate 50% more leads on average for our sponsors than when they do Web seminars themselves