Our esteemed readers depend on our newspaper.
So does the success of your marketing plan.
About Healthcare Finance News
While our flourishing online news products have expanded the consumption of content online, Healthcare Finance News in print still remains the best brand-building vehicle available. As an integral part of the marketing mix, print advertising and custom publishing programs are also used to direct Web traffic and share knowledge.
Five reasons to include your print advertising in Healthcare Finance News*
- 90% of print subscribers find information on products/services in print publications useful when making purchase decisions
- 88% of our print subscribers personally recommend, specify, purchase or approve budgeting for products and services for their organization
- 79% of print subscribers read at least 3 out of the past 4 issues of Healthcare Finance News
- 54% of our print subscribers are not members of the HFMA, giving you the benefit of reaching both members and influential non-members
- 48% of print subscribers recommended, purchased or sought more information about a product or service they saw advertised in Healthcare Finance News
Source: *Healthcare Finance News Reader Report Card, June 2011
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