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Purchase Power

90.4% find research reports useful when making purchase decisions
87.6% find white papers useful when making purchase decision
84.2% find Web seminars useful when making purchase decisions
78.9% find print advertising useful when making purchase decisions
76.9% find online advertising useful when making purchase decisions
74.1% find e-newsletter advertising useful when making purchase decisions
69.6% find videos useful when making purchase decisions
68.5% find online product demos useful when making purchase decisions
59.4% find audio podcasts useful when making purchase decisions

Source: Healthcare Finance News Reader Report Card, July 2009

Fast Facts

91% of our readers recommend, specify, purchase or approve budgeting for products or services within their organization