Website Advertising Specifications
Display Ad Specifications:
- Top & Bottom Leaderboard: 728 x 90
- Top 1/3 Leaderboard: 242 x 90
- Medium Rectangle 1, 2, 3: 300 x 250
- All rich media vendors accepted.
- Max file size: GIF/JPEG 35K, Flash 50K
- Must have defined borders.
- 15 second limit with max of 3 loops.
- URL link must accompany creative.
- GIF or JPEG must be provided as back-up to Flash ads.
Interstitial Specifications:
- 640 x 480 size (image file or flash file)
- URL link must accompany creative
- Tracking pixel tags (optional)
Page Peel Specifications:
- Dog ear: 100 x 75 size (image file or flash file).
- Page peel: Max 800 x 600 size (image file or flash file).
- URL link must accompany creative
- Tracking pixel tags (optional)
- Contact Kim Cobb for art templates.
Wallpaper Specifications:
- Separate Left and Right creative: 410 x 1050 each
- Each creative piece must be under 50k file size
- In order to accommodate various computer screen sizes, most pertinent messaging should be placed in the following live areas of the two creatives:
- Left Creative: Live areas of 150x550 in the top-left section
- Right Creative: Live areas of 150x550 in the top-right section
Pushdown Specifications:
- 970x35 and 970x300. Separate creative files are required.
- GIF, JPEG or SWF files formats are acceptable.
- URL link must accompany creative.
- Tracking pixel tags (optional).
- No audio files or 3rd party tags.
- 100KB or less per creative.
Sponsored Topic Section Specifications:
- Top Leaderboard – 728 x 90
- Top 1/3 Button – 242 x 90
- Half Page – 300 x 600
- Bottom Medium Rectangle – 300 x 250
- One announcement email including your logo and "About Us" description.
Search Sponsorship Specifications:
- Microbar: 88 x 31
- Logo: 120 x 60
Materials Due: All Customer Material is due no less than seven (7) days prior to the applicable run date.
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